Next-Gen Products and Experiences for Attractions, Hospitality and Cultural Properties

Immersive Arts is an Orlando-based development firm that provides project management, strategic planning and innovative products to operators of attractions, hospitality and cultural properties. With knowledge of all aspects of the design and development process, we help operators and stakeholders make crucial business decisions throughout the project lifecycle.

Immersive Arts is unique in our in-depth understanding of the operational, fiscal and creative requirements that are needed to make a successful attraction, park or resort destination. We specialize in immersive technologies and digital transformation to help new and existing properties prepare for the next generation of guests.

Since launching in 2018, our projects and products have gained industry recognition in media outlets including Blooloop, Funworld, InPark Magazine, ResortX, and Asia Attractions Magazine. At the 2021 Blooloop Innovation Awards, our patented ride, the Unharnessed Fall System, won 2nd place in the thrill category.

Our latest innovation, VUIX AI, is an award-winning technology system that drives multilingual guest engagement, streamlines operations, and grows revenue with data-driven insights. At the 2023 Blooloop Innovation Awards, VUIX AI won 1st place in the guest journey category as voted on by a panel of international operators and industry leaders.